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Top 10 Things You Need to Know about Opening The Human Bean

Top 10 Things You Need to Know about Opening The Human Bean

Starting a new business venture is always exciting, particularly when it involves joining a well-established and growing brand like The Human Bean. If you're considering diving into the world of coffee by opening a Human Bean franchise, here’s a quick guide to what you can expect in terms of costs, support, and more.

1.  Understanding the Franchise Fee

The initial franchise fee to start a Human Bean franchise is $30,000. This fee grants you the license to use the brand and its business model.

2.  Revenue Model Without Royalties

Unlike many other franchises that charge a royalty fee, The Human Bean does not. Instead, the company earns revenue through required purchases that franchisees make for coffee and other supplies, either directly from The Human Bean or its approved suppliers and distributors.

3.  Site Selection Support

Finding the right location is crucial for any business, and The Human Bean understands this. The franchise provides comprehensive support in site development, helping franchisees from the initial stages of selecting a site to finalizing the design of the building. This hands-on support ensures that we will approve a property in your development area.

4.  Continuous Franchisee Support

The Human Bean is committed to supporting its franchisees throughout the entire journey—from the moment of the initial inquiry through to the grand opening and beyond. This includes assistance with site selection, operations, and marketing. Their goal is to ensure that each franchise is well-supported.

5.  Timeline to Opening

On average, it takes about 8-12 months from securing a property to the grand opening of a Human Bean franchise. This timeframe allows for site identification, permitting, construction, training, and setting up your business for a grand opening.

6.  Duration of the Franchise Agreement

Each franchise agreement with The Human Bean is valid for 10 years, after which franchisees in good standing have options for a renewal .

7.  Marketing and Brand Fund Contributions

To maintain brand consistency and support marketing efforts, The Human Bean utilizes a brand fund fee, which is 1% of gross sales. These contributions are used to  fund national advertising, promotions, and other marketing activities that benefit all franchisees.

8.  Property Size Requirements

The ideal property size for a Human Bean franchise is between 12,000 and 25,000 square feet. This space accommodates the building, drive thru lanes, parking, and landscaping to assure proper guest vehicle flow and comfort. 

9.  Criteria for Location

When selecting a location, The Human Bean focuses on several key factors:

  • High traffic count
  • Positioned on the morning side of traffic for easy access by commuters
  • Good visibility from the road
  • Proper area demographic
10.  Leasing vs. Purchasing Property

Prospective franchisees have the flexibility to either lease or purchase the property where the franchise will be located. Most franchisees opt to lease land, which can often be more feasible and less capital intensive than purchasing.


Joining The Human Bean as a franchisee offers numerous advantages, including substantial support from the franchise, a revenue model without royalties, and comprehensive guidance through the entire process of opening and operating your specialty coffee drive thru. If you have a passion for quality coffee and a desire to provide great service, The Human Bean is the opportunity you're looking for.