When researching drive-thru coffee franchises, two brands frequently pop up: 7 Brew and The Human Bean. While both offer beverages served fast, there are some key differences in business model, culture, and franchise structure that can help you determine which concept is the better fit for your goals.
Here’s a closer look at how these two drive-thru coffee brands compare:
Brand History and Growth
The Human Bean was founded in 1998 and has steadily expanded across the country. With more than 260+ locations open or in development, The Human Bean is known for its consistent growth and commitment to quality service and community givebacks.
7 Brew is a much newer brand, founded in 2017 in Arkansas. The company has seen rapid growth in a short amount of time, with over 200 locations open or in development.
Bottom line: If you’re looking for a brand with a long-standing track record and stable growth, The Human Bean has decades of experience. If you’re drawn to rapid expansion and a newer concept, 7 Brew may appeal to you.
Customer Experience and Culture
The Human Bean prides itself on being warm, welcoming, and community-focused. The service model is designed for speed, but never at the expense of authentic human connection. Locations participate in local giving initiatives, including an annual “Coffee for a Cure” day that raises funds for local breast cancer organizations.
7 Brew has built a high-energy brand culture around fast service and vibrant employee interaction. Their “brew crew” is trained to deliver a high-volume, upbeat experience at every location. It’s designed to feel fun and energetic for both customers and staff.
Bottom line: The Human Bean emphasizes genuine hospitality and local impact. 7 Brew focuses on speed and an energetic customer experience.
Menu Offerings
The Human Bean offers a wide range of drinks, including classic espresso beverages, specialty mochas, proprietary Bright® Energy drinks, smoothies, teas, and kid-friendly options. Their menu is built for variety, consistency, and customization—all delivered quickly via the drive-thru.
7 Brew focuses on a smaller, sweeter menu, with an emphasis on energy drinks, flavored iced coffees, and specialty creations. Their beverage lineup is geared toward younger consumers looking for high-impact, indulgent drinks.
Bottom line: The Human Bean offers broad menu appeal with something for everyone. 7 Brew keeps its menu streamlined and focused on flavor-forward beverages.
Franchise Structure and Support
The Human Bean offers a unique franchise model—there are no royalty or percentage-of sales fees. Franchisees receive comprehensive support, including site selection, training, marketing, and operational coaching from an experienced support team. After opening, The Human Bean provides robust support through Marketing and Operations teams, and you'll be assigned a dedicated Field Operations Manager who will serve as your primary point of contact for ongoing guidance and success.
7 Brew operates on a more traditional franchise model, with royalty and marketing fees. 7 Brew requires you agree to open multiple units based on the area.
Bottom line: The Human Bean provides long-term value with no royalties and hands-on support. 7 Brew follows a high-growth franchise model with traditional fee structures.
Which Franchise is Right for You?
Both The Human Bean and 7 Brew offer strong drive-thru coffee concepts—but they appeal to different types of operators.
If you’re looking for a brand with a long history, steady growth, no royalties, and a culture built around community—The Human Bean may be your best fit. Interested in learning more about The Human Bean’s franchise opportunity? Explore our franchise model and see why entrepreneurs across the country are joining the brand.