Last week, I had the opportunity to attend the 2025 National Restaurant Association (NRA) Show held at McCormick Place in Chicago from May 17–20. This annual event is one of the most comprehensive gatherings in the foodservice industry. From innovations in equipment to bold flavor trends, the show offered a vibrant pulse on what’s next for food and beverage.
Emerging Trends: Boba, Bold Flavors, and Beverage Innovation
One of the biggest takeaways from this year’s show was the continued rise of boba and similar texture-driven beverage additions. Once considered a niche category, boba is now undeniably mainstream. I saw an abundance of booths showcasing not just traditional tapioca pearls, but also inventive beverage toppings that turned drinks into full sensory experiences. From popping candy to chewy mochi-like textures and even sesame lattes, beverages are no longer just about refreshment, they’re becoming immersive, taste-forward adventures.
Hot and spicy was another dominant theme. Whether in snacks, sauces, or even beverages, spicy flavors were everywhere. What stood out to our team was the wide spectrum from subtle heat to full-blown fire. There’s a clear push toward customizing heat levels to suit individual palates, allowing brands to play in this flavor space more creatively than ever before.
Supply Chain Shifts and Domestic Production
Another emerging trend was domestic manufacturing. Due in part to ongoing tariff challenges and geopolitical uncertainties, many exhibitors emphasized their U.S.-based production or partnerships with tariff-friendly nations. I spoke with multiple vendors who were either actively shifting operations stateside or in the planning phases of new U.S. manufacturing facilities. This pivot isn’t just about cost, it’s also about supply chain reliability and a renewed focus on supporting local economies.
One such innovation we spotted was a tapioca-making equipment designed for speed and consistency. It will allow for authentic tapioca boba to be made right here in the U.S. As demand for boba grows, so does the need for scalable, efficient production solutions, and it’s clear that suppliers are responding.
Surprising Absences and Nostalgic Moments
While there was plenty of excitement on the floor, I was surprised to see that some longtime exhibitors were absent this year, most notably Nathan’s Famous and Vienna Beef. Their booths have long been staples of the show, and their absence marked a notable shift, possibly tied to changing priorities or strategic redirections.
Final Thoughts: A Journey in Every Step
I logged over 22,000 steps exploring the expansive show floor, and with each step came a new discovery. From squishy mochi bites to spicy condiments and futuristic drink toppings, the 2025 NRA Show was a true adventure for the senses. As the industry evolves, one thing is clear: creativity, speed, and domestic resilience are leading the way forward.
— By Janie Page, CMO