At The Human Bean, we believe in honoring those who have served our country — not just on Veterans Day, but every day. In recognition of the leadership, dedication, and integrity that military veterans bring to their communities, we proudly offer a 20% discount off the franchise fee to all U.S. veterans. We are also honored to offer a free 24 oz. drink for all veterans and military members on Veterans Day.
Our Small Way of Saying Thank You
The 20% franchise fee discount is a small way of saying ‘Thank You’ for your service and sacrifice. It is also a reflection of The Human Bean’s core values: Quality, Community, Integrity, and Experience.
We believe that military members possess qualities that align well with The Human Bean franchise ownership:
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Leadership: Veterans are trained to lead with purpose and clarity.
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Hard Work & Dedication: The discipline and commitment developed in service translate well into business ownership.
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Integrity & Loyalty: These values are foundational to both military service and our brand.
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Mission-First Mindset: Veterans understand how to follow a proven system while adapting to challenges, an essential trait for franchise success.
Why Franchise?
Transitioning from military service to civilian life can come with a major question: What's next? For many veterans, traditional employment doesn't always provide the autonomy, leadership opportunities, or sense of purpose they're used to.
That's why franchising is a natural path to entrepreneurship for many former service members. Unlike independent startups that require building everything from the ground up, franchise ownership with The Human Bean combines our proven operational framework with the independence of running your own business — a structure that mirrors the best of what military service develops in people.
"Veterans make exceptional franchise partners because they bring a unique blend of laser focus, teamwork, and strategic thinking. Their ability to motivate teams, execute systems, and serve others makes them ideal partners in our mission to deliver exceptional experiences to every customer."
— Dan Hawkins, President & Co-Founder, The Human Bean
People Management at Scale
From hiring and training employees to maintaining operational standards and resolving challenges on the fly — franchise ownership draws on the same people-management skills veterans develop during their service. Leading a diverse team toward shared goals is something you do exceptionally well.
A Community to Serve
Veterans know what it means to serve something larger than themselves. Franchise ownership extends that spirit into the community — building a gathering place, creating local jobs, and becoming a cornerstone of the neighborhood. For The Human Bean, community isn't a marketing word. It's a core value.
Learn more about our Community Givebacks.
Is Franchising with The Human Bean Right for You?
Franchising can be an excellent fit for the right person if you:
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Want to own a business without building your systems from scratch
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Prefer a structured model that comes with training, support, and a community
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Enjoy leading people, managing operations, and being responsible for outcomes
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Are comfortable working within a proven playbook while applying your own leadership style
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Want your work to mean something — to serve your community and build a lasting impact
What We Offer
Beyond the 20% veteran franchise fee discount, The Human Bean franchisees receive comprehensive onboarding, operational training, marketing support, and access to a network of owners throughout the U.S. We've built our franchise model to set owners up for success from day one — with systems that work, products that customers love, and a brand built on trust. We'll support you every step of the way.
Let's Build Something Meaningful Together
If you're a veteran considering your next chapter, we invite you to explore franchise ownership with The Human Bean — rooted in service, built around community, and invested in partnership. Contact us to learn more.