At The Human Bean, we believe in honoring those who have served our country—not just on Veterans Day, but every day. In recognition of the leadership, dedication, and integrity that military veterans bring to their communities, we proudly offer a 20% discount off the franchise fee to all U.S. veterans. We are also honored to offer a free 24 oz drink for all veterans and military members on Veterans Day.
The franchise fee discount is our small way of saying ‘Thank You’ for the service and sacrifice. It is also a reflection of The Human Bean’s core values: Quality, Community, Integrity, and Experience. We believe that military members possess qualities that align well with The Human Bean franchise ownership:
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Leadership: Veterans are trained to lead with purpose and clarity.
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Hard Work & Dedication: The discipline and commitment developed in service translate well into business ownership.
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Integrity & Loyalty: These values are foundational to both military service and our brand.
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Mission-First Mindset: Veterans understand how to follow a proven system while adapting to challenges, an essential trait for franchise success.
“Veterans make exceptional franchise partners because they bring a unique blend of laser focus, teamwork, and strategic thinking,” says Dan Hawkins, President and Co-Founder of The Human Bean. “Their ability to motivate teams, execute systems, and serve others makes them ideal partners in our mission to deliver exceptional experiences to every customer.”
If you're a veteran considering your next chapter, we invite you to explore franchise ownership with The Human Bean. Let’s build something meaningful together rooted in service, community, and partnership.