For many entrepreneurs, the idea of starting a business from scratch can feel overwhelming. Building a brand, figuring out operations, and finding your market—these are no small tasks. That’s why so many savvy business owners are turning to franchising as a smarter path to ownership. Here’s why franchising with The Human Bean stands out as a compelling choice:
Brand Awareness
With over 27 years in business and locations across 24 states, The Human Bean is a trusted and growing name in specialty coffee. Our brand is recognized for more than great drinks—we’re known for exceptional service, strong community roots, and an unwavering commitment to quality.
When you franchise with The Human Bean, you’re not starting from zero—you’re stepping into a business backed by nearly three decades of proven experience. You get to apply years of hard-earned experience, refined systems, and brand equity from day one. The heavy lifting of building a reputation, refining processes, and earning customer trust has already been done—so you can focus on growing your business, not just getting it off the ground.
Proven Business Model
Our franchisees benefit from a time-tested system shaped by decades of experience. Our leadership and field operations teams have more than 100 combined years in food and beverage development and operations. Our field operation team's hands-on support helps ensure each new franchisee launches with confidence and runs efficiently with ongoing guidance and expertise. Plus, our marketing team keeps The Human Bean brand fresh and relevant in every market.
Training and Support
Franchisees are never alone. Our support center offers in-depth site analysis powered by advanced industry tools to help pinpoint ideal development areas. From the first steps through grand opening and beyond, our experienced operations team and expert trainers provide support every step of the way. We foster a culture we call “with a bean on top”—delivering authentic human connections and intentional, heartfelt service.
Technology & Innovation
We lead with innovation, from our menu to our tech. Our in-house menu innovations team is constantly creating new and exciting offerings—from proprietary Bright Energy drinks made with clean caffeine, to Shaken Espresso, Boba, and beyond. On the tech side, we use an enterprise-level POS and a best-in-class tech stack to keep operations efficient and seamless.
Ready to Start Smarter?
If the idea of owning a business with a proven model, a supportive team, and a thriving brand resonates with you—we’d love to talk. Reach out today to learn more about becoming part of The Human Bean family.
— By Angela Beeks, Director of Franchise Sales